At Sake Tours, we take you behind the scenes to meet the people who grow, cook, brew, and create the incomparable food, sake, and traditional arts and crafts of Japan.
You’ll tour sake breweries, talk with master brewers, and most importantly, taste—a lot. But that’s only part of the experience. Depending on the tour you choose, you might find yourself trying your hand at making soba, embarking on a ramen crawl through Hakata, Kyushu or visiting a pottery master’s studio.
Expect impeccably sourced restaurant dinners, hard-to-find sake, and authentic, under-the-radar cultural experiences that make Sake Tours the most non-touristic “tours” you’ll ever experience. Come find out why so many Sake Tours customers return to explore different parts of Japan with us!
Unforgettable. Immersive. Delicious.
Join us for a Japan experience like no other.
UPCOMING TOURS 2025 / 2026
Hokkaido
Feb 3-8 (2025)
Full
Niigata
Feb 17-21 (2025)
Full
Okayama
Mar 10-14 (2025)
Full (Private Charter)
Nagano
Nov 10-14 (2025)
7 places left
Kumamoto
Nov 24-29 (2025)
Full (Past Guests)
Okayama
Feb 2-6 (2026)
Full
Toyama
Late Jan (2027)
14 places
Niigata
Feb 16-20 (2026)
Full
Kumamoto
Mar 8 - 13 (2026)
Full (Past Guests)
Niigata - Feb 2026
Feb 16-20 2026 (5 days / 4 nights)
This tour is now full - please contact us to be on the waitlist.
Long considered the crown jewel of Japanese sake-producing regions, Niigata is home to more than 90 breweries. On this trip, we’ll visit four of them, including one on the remote island of Sado, the former place of exile for court nobles, and now home to a revived population of the Japanese crested ibis.
Why Choose Us?
Experiences
A tour with us is about experiences – you will get to do things that you wouldn’t be able to do if you were traveling alone
People
You will get to meet the Sake brewers, local farmers, food producers and artisans – encounters you normally wouldn’t have!
Sake & Food
Our team are extremely knowledgeable when it comes to Japanese food and sake. On a tour with us you will eat (and drink) very, very well.
What People Are Saying…
"Outstanding. One of the most exciting trips of my life. The chance to understand clearly and feel all the senses on making sake is the goal of this tour. At the end of all you will make friends forever. I would definitely recommend and do the Sake Tour again."
— Paulo
I just finished my third trip with Sake Tours and I'm already ready to plan the next one. If you love Japanese culture, local delicious food, and most importantly sake, plus really fun people, then you absolutely MUST come on a sake tour with Etsuko and Jason. Etsuko is a genius at finding the hidden gems, the local places where you meet the farmer, the brewer, the fisherman, the craftsman, and the chefs. I fly from the other side of the world for my Sake Tours fix!
— Jocelyn
“Even for a very well-traveled sojourner, Sake Tours organized trips that helped me discover regional Japanese culture, cuisine, and of course, sake in ways that I would never be able to arrange for myself. The small group size keeps the mood intimate and allows the organizers to take great care of guests. I look forward to each year’s exciting destinations.”
— Hung
Experience the real Japan …
At Sake Tours we are constantly curating new tours for our guests (many who keep returning every year).
We focus on offering experiences that you would not be able to have if you were traveling alone.
Check out some videos of our previous tours below.
